Brew City Study Club – Doctor Study Club – Brookfield Clinic – Feb 7

Nurturing Financial Wellness in Dentistry

with Dr. Barrett Straub with ACT

Date and time
Wednesday, February 7 · 5:30 – 9pm CST

Meridian Endodontics, Periodontics & Implant Dentistry
20350 Water Tower Boulevard #Ste 10 Brookfield, WI 53045


Join us for an enlightening session and a great way to kick off the New Year for setting business goals, with Dr. Barrett, a seasoned professional in the field of dentistry, as he shares insights gained from his 20-year career. Graduating from Marquette Dental School in 2004, Dr. Barrett’s journey includes 17 years of owning and operating a solo FFS practice in Port Washington, WI, and serving as the Director of Education for ACT Dental from 2019 to 2023. In 2023, he transitioned to the role of CEO for ACT Dental, showcasing his dedication to dental education and leadership.

In this event, Dr. Barrett will delve into crucial topics:

1. Where Did all the Money Go? Identifying the Financial Gaps in Your Practice.

Discover the secrets behind your practice’s financial success by understanding the Financial Gaps. Dr. Barrett will guide you through the 4 gaps where money leaves your practice, empowering you to make informed decisions about PPO participation, production goals, and overall financial success. Learn to decipher financial statements, calculate overhead, and achieve a new understanding of the finances surrounding your dental practice.


  • Understand the Financial Gaps and how PPO participation affects profitability.
  • Discuss Overhead, its calculation, and effective budgeting for success.
  • Track a dollar of production through your practice, identifying the four gaps where money leaves.
  • Calculate True Profitability, ensuring a clear understanding of the money that hits your checking account.

2. Key Performance Indicators Through the Eyes of a Practice Owner.

Unravel the mystery of Key Performance Indicators (KPIs) with Dr. Barrett as he walks you through the essential metrics every practicing dentist should know. Learn to interpret the story told by KPIs, whether your practice is thriving or facing challenges. Gain the knowledge to identify and track the right numbers for your practice, understand their implications, and diagnose weak spots in your business.


  • Discuss logical key metrics for practicing dentists.
  • Understand the meaning and implications of KPIs for your practice.
  • Use a progression of KPI data points to analyze and diagnose weaknesses in your business.

Don’t miss this opportunity to enhance your financial acumen and elevate your dental practice to new heights. Dr. Barrett’s wealth of experience and practical insights will leave you with a renewed perspective on managing the financial aspects of your dental journey.